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UpCode, VTT Make Case for ‘Digital Beer’

TagItSmart collaboration creates smart labels that enhance safety, may provide entertainment for consumers.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The idea behind smart packaging technology is that the more information that consumers receive on a product, the better. The consumer can determine if the product is fresh and has not been tampered with, can learn more about the product, receive loyalty discounts, communicate with brand owners and be master of production and logistics.  Meanwhile, IoT for packages is enabled from raw material to recycling.   In turn, brand owners and retailers alike get valuable information on consumer preferenc...

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